In the absence of facts, perception is reality. If a company (or you) will not make an effect to communicate facts and values, critics will. Make an effect to convey facts and values. Do you care how your company or brand been perceived in the marketplace? You can’t ignore it for a long time without going out of business. Do your part, get engage in social media, spread the facts, and let the marketplace to be the judge.
Perception management is a term originated by the US military and there is a very interesting article on Wikipedia http://en.wikipedia.org/wiki/Perception_management
